Industry News - News & Articles

Industry News

A collection of 5 posts

HCIC 2024 Recap: Transforming Healthcare Through Compliance, Privacy, and Innovation

HCIC 2024 Recap: Transforming Healthcare Through Compliance, Privacy, and Innovation

This year’s Healthcare Internet Conference (HCIC 2024) was an inspiring convergence of healthcare marketing and technology leaders, showcasing innovative strategies and actionable insights to shape the future of patient engagement. Held in Austin, Texas, from November 10-13, the conference centered on the theme of "Transformation in Action." This theme

Alliance at Sitecore Symposium 2024: Driving Innovation in Digital Experience Solutions

Alliance at Sitecore Symposium 2024: Driving Innovation in Digital Experience Solutions

Our team at Alliance recently attended Sitecore Symposium 2024 in Nashville, TN, an event designed to empower digital innovators across various industries with tools and insights that enhance customer engagement and user experiences. As a company dedicated to building advanced, user-centered websites using Sitecore’s Digital Experience Platform (DXP), Alliance

Extend Your Agency’s Digital Capabilities — Build, Buy, or Partner?

Technology & Innovation

Extend Your Agency’s Digital Capabilities — Build, Buy, or Partner?

Growth strategy is perpetually top of mind for most agency owners and leaders. One common way to facilitate growth is by extending digital and technical capabilities. These additional capabilities can open new revenue streams with existing and prospective clients and help to ward off ambitious competitors. As a result, many

Healthcare Website Personalization: Approaches & Examples

Healthcare Website Personalization: Approaches & Examples

There have been plenty of articles, white papers, and webinars discussing the benefits and approaches to using personalization for healthcare websites. However, most of those articles (perhaps all) lack actual real-world examples. We’re here to help. The Current State of Web Experience Personalization Personalized digital experiences are far from

Google Optimize Sunsetting. Great Alternatives from Sitecore and Acquia

Google Optimize Sunsetting. Great Alternatives from Sitecore and Acquia

With Google Optimize sunsetting in September, it might be time to consider Sitecore and Acquia for your personalization and A/B testing needs, regardless of your CMS platform.